Profitable marketing starts with knowing who to reach.
It is frustrating to have powerful customer data sitting unused. DEALERTERRA turns your first-party DMS, CRM, and service data into targeted campaigns that improve retention, generate leads, and drive real results.
What if you could…
Stop sending generic messages to every customer and start reaching the right person with the right offer at exactly the right moment.
- Eliminate wasted budget on mis-targeted mail and email by focusing every campaign on verified, high-quality customer data?
- Work with DEALERTERRA’s marketing team to manage your database health and execute campaigns that consistently hit your department goals?
- Send each customer a personalized message built from their actual transaction history, vehicle ownership, and service behavior?
- Track every campaign back to a sale or service visit with closed-loop reporting that shows real ROI?
Here’s How
Four integrated tools. One connected database marketing platform.
Stand out with campaigns built on clean data.
With every dealership competing for a customer’s attention, the difference between a response and a delete comes down to two things: compelling creative and exceptionally clean data. DEALERTERRA Campaigns combines both so your direct mail and email reach the right customer with a message that earns a response.
- Craft personalized campaigns that consistently generate higher response rates than generic versions.
- Show customers why they should choose your dealership with designs built specifically for automotive retail.
- Maximize ROI by ensuring every piece reaches a verified address tied to an active customer record.
- Include QR codes on direct mail to create an instant digital connection from a physical touchpoint.
Keep customers coming back with the right message every time.
When was the last time a marketing campaign produced exactly the outcome you needed? Email and direct mail are your most direct channels to customers, but they fail when the underlying data is stale, incomplete, or generic. DEALERTERRA Owner Retention fills every gap in your customer record and pairs that clean data with personalized, two-touch messaging that drives real loyalty.
- Fill missing or outdated email addresses, home addresses, vehicle ownership records, and consumer demographics.
- Create tailored two-touch marketing sequences for every customer segment in your database.
- Stand out from competing dealers with branded communications that keep your dealership top of mind.
- Increase ROI by reaching the right customer, at the right address, with the right message every time.
Know who will buy, what they will buy, and when.
It is difficult to know which sales leads are worth pursuing or which customers in your database are quietly moving toward a purchase. DEALERTERRA PurchaseIQ analyzes your entire customer database — combining transactional, demographic, and behavioral data — to surface the customers most likely to buy right now, regardless of their equity position, and delivers them directly to your task list or inbox.
- Identify high-quality leads that would otherwise be overlooked and get them in front of your team immediately.
- Analyze each customer’s unique position so you can pull them into the sales funnel sooner.
- Acquire quality used inventory by targeting customers with the highest likelihood to trade in.
- Receive real-time alerts for service drive customers who have a high propensity to buy today.
One clean, unified record for every customer.
Your marketing is only as strong as your data. Most dealerships have customer records spread across a DMS, a CRM, and multiple vendor tools — each siloed, each incomplete. DEALERTERRA DataSync is the industry’s first Unified Intelligence Engine for automotive retail. It cleans, organizes, and consolidates every customer record into a single source of truth, then injects that data directly into your CRM so your teams are always working from the most accurate, complete picture available.
- Leverage clean, connected customer and vehicle data that fuels every dealership operation.
- Achieve total customer visibility with one consolidated record that eliminates duplicates and gaps.
- Instantly build hyper-targeted, AI-powered audiences for campaigns across any channel.
- Identify high-intent shoppers and equip your team with AI-powered talk tracks for every interaction.
Ready to put your data to work?
Talk with DEALERTERRA about building a database marketing strategy that connects campaigns, retention, predictive lead scoring, and unified data into one platform.